The platform where brands activate. Venues advocate. Staff earn real experiences. A frictionless ecosystem where investment becomes advocacy and great people stay.
"UK drinks brands direct an estimated £1bn+ annually into on-trade activation. Most of it is fragmented, unmeasured, and disconnected from the people it's meant to reach."
47%
of bar and club staff leave within 12 months
RotaCloud 2024
42%
of new hospitality hires leave within 90 days
Industry data 2023
£1bn+
in on-trade activation spend, largely untracked
Modelled from public company data
Zest:r isn't asking brands to spend more. It's a smarter allocation of budget they already have, turning trade marketing into performance marketing with every penny accounted for.
Fragmented trade budgets
Coordinated, measurable activations
Untracked staff incentives
Attributed, performance-based rewards
High churn, disengaged teams
Staff who stay because they're valued
Generic vouchers nobody wants
Real experiences people choose
The brands, venues, and experience providers that join Zest:r don't just coexist. Each side makes the others more valuable. That's the ecosystem.
Per activation or subscribe
Reallocate part of your existing on-trade budget into activations that directly reach the staff recommending your product every night. Per activation or subscription. Fully measurable.
Learn MoreAlways free for venues
Access premium brand partnerships at zero cost. Give your team real experiences as rewards. Build a culture where brilliant staff actually want to stay.
Learn More0% commission, always
List your experiences, set your availability, choose your off-peak slots. Hospitality teams redeem. You get paid directly. No commission. No middleman.
Learn MoreBrand
Sets product focus, venue criteria, and reward value in Zest Points. Per activation or subscription.
Venue
Browses opportunities, applies in minutes, briefs the team. Zero admin overhead for operators.
Staff
Every qualifying interaction earns ZP. 1 ZP = £1. Redeemable for real experiences they actually choose.
Everyone
Brands get measured advocacy. Venues retain staff. Workers get rewards that matter.
Zest:r launches Q1 2026. Founding partners get early access, shape the product, and lock in terms that won't be available post-launch. This is a real conversation, not a mailing list.
Limited spots for Q1 2026 launch
Hospitality is built on people. But the industry has a retention problem, and the way we think about rewards, partnerships, and recognition is broken.
We're building Zest:r because we believe there's a better way. A way where brands invest meaningfully in the venues and staff who champion their products every single day. Where hospitality teams are genuinely rewarded for their hard work, not with generic vouchers, but with experiences that actually matter.
And it's not just about venues and brands. Local indie businesses, the masterclass hosts, the experience providers, the people creating brilliant things, deserve a platform that values their craft, fills their off-peak hours, and pays them fairly. No commission. No middleman nonsense.
"Zest:r is about creating a sustainable ecosystem where everyone wins: brands get authentic advocacy, venues retain great staff, hospitality workers get real rewards, and experience providers get filled calendars."
We're not interested in quick fixes or transactional gimmicks. We're here to change how the hospitality industry thinks about partnerships, retention, and what it means to truly reward people for brilliant work.
Let's build it together.
Join brands, venues, and experience providers building the future of hospitality rewards.